Designing a Logo Hands-On Workshop
QuickTime | Eng | Lynda. com | 2008 | Author: Nigel French | Photoshop/Illustrator | 03:01:00 | 340 Mb
A great logo is often basic, composed only of essential parts, but simple is not always easy.
Designer Nigel French distills over a decade of
professional design and teaching experience in
Designing a Logo. He discusses the principles and
techniques of what makes a
logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a
final design, as well as how to prepare the
logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a
new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.