Michael R. Drew, "Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand"
2013 | ASIN: B00B4ZKTXI | 33 pages | EPUB | 0,4 MB
Your Logo Is Irrelevant. No really, it is. Let me explain.
It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).
Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.